blogging in 2024
Over the past years couple of years blog traffic has been tanking, for some time I thought it might have just been me, but then i heard it from Dave Rupert on Shop Talk show, and it made sense. LLMs and AI is slowly killing the internet as we know it. My metrics # I dug into my emails from the google search console team and found two results nearly one year apart. Impressions are only 60% of its value a year ago while clicks are only 35% of where they were a year ago. I’m getting less impressions and even less clicks. Suspicions # What I think is happening is a large portion of users are getting their answers from ChatGPT, Copilot, and llms like this. A lot of my posts have been filling gaps in the internet, notes for myself when I struggle to integrate x in y because there was a gap of how to do so in the docs and stack overflow. Some small fraction of users have moved on to duck duck go and other non global warming search engines with AI in their results. Clicks are down even further…